I think we may be approaching 2.0 overload (I have a certain amount of disdain for the label, BTW), with executives growing weary of it before it even takes hold in the enterprise. Lack of real understanding about what consumer-generated content means for the enterprise, how it can be leveraged, and what to do about it; are all very real concerns. As a consequence, there is a lack at the enterprise-level of a 2.0 strategy. A lack of strategy means a lack of investment – or at least a lack of measurable return on investment.
Just about every tech vendor is trying to jump on the “2.0” bandwagon — whether or not their products have much to do with Web 2.0 technologies or philosophy (hence my cynicism). It’s a good thing for them that the concept remains nebulous enough to exploit in this way, but it is a bad thing for us, due to the ambiguity and confusion out there. We have BI 2.0, BPM 2.0 and SOA 2.0, among others, all clamoring for attention against Web 2.0. If we aren’t careful, the result will be a target-market who are tired of Web 2.0 before it ever really catches on.
An InformationWeek survey published back in Feburary this year shows that a number of traditional business concerns, including security and ROI, are also hampering acceptance of 2.0 technologies in the workplace (and I don't think much has changed since).
But circling around to my initial premise; I think that the biggest challenge is the lack of a cohesive 2.0 strategy, which serves to confuse users, stall adoption and make 2.0 technologies tough to manage. How helpful is it to replace overstuffed e-mail inboxes with a confusing jumble of wikis, blogs and RSS feeds … with no measurable action taking place? The same problem exists in the marketing and service arenas, with now yet another layer of complexity for the enterprise to deal with.
Enter TruCast, stage left …
Great job! Thanks.
http://rapidqueen.com
Posted by: Ace | April 10, 2010 at 03:34 AM